Branding is an excellent way to identify a product in an open market. It is difficult to say whether business logos or trend marketing came first, yet branding is always a good way to become identifiable to consumers.
Assuming enthusiastic entrepreneurs came first, branding is the logo, jingle, trademark, or color scheme associated to a product or service. Jackson Hewitt has orange and white. Macintosh frequents white, red and silver. These branding elements are only a surface element, yet after becoming familiar with the product it represents something. If the product is good, it creates a great impression. If it is awful, it creates a disagreeable impression. This is why people protect brands with registrations and copyrights. It is great when off-brands get occasional consumers. It detracts from popular brands, when a disagreeable opinion was made on an inferior product produces by an unassociated company with similar branding.
When changing my website, it was important to orientate appearance and topics toward my target market. I have many blogs, such as: Naomie's Home Recipes and Goth Ilk. These are different topics. It would be appropriate to pick a foodie images for Naomie's Home Recipes and Goth images for Goth Ilk. However, this would make each blog appear separate.
Each blog is only around 20 posts. A specific look for each topic reduces them to small sites; instead of, one large encompassing blog with topical variety. Though linked, visually they would be disconnected. Visual congruity links them together in a reader's mind.
Who is my reader or target audience? I would like it if anyone enthused about the topic read it, yet my target market is Goths. Therefore, I found a middle ground. The site is visually linked with a similar color scheme, yet each site is slightly different. A person can go from blog-to-blog, without really noticing, yet understand the topic has changed.
People advertise to the product and service, or target market; however, there is a lot of room in-between. Trend marketers compress stats from successes and losses after someone implements a branding event. I believe appeal is more artistic or humane. Orange and white is an okay color scheme, yet simply putting orange and white on a sign does not equal success.
Hopefully, this information will assist in finding creative ideas to differentiate your product or service from the many comparable products and services on the market. The United States of America is heavily against monopolies and a global council is working on spreading equal business practices to the world. Even if unique at first, competitors will emerge.
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