Extend the Doorway

The point of owning and running a business is to help people. Most people believe it is to make money, yet nonprofit organizations are also businesses. Understanding this creates better products, realistic goals and strengthens community. People who only want people to fork-over-the-cash miss integral elements of a successful business.

Products are made for people. People want products to make life better. A successful product fills the expectation and need of consumers. People listen to music to feel happy or grow as a person. It is also a cultural medium to meet people and converse. Intelligent conversation is appealing to other people. Having a good reputation creates job opportunities. Job opportunities pay bills and create more opportunities.

The owner of a company must envision how and why their product benefits projected demographics. A page stopper makes people look at the product, yet they must like what they see. Society determines the consumer market. Fried worms are a delicacy in Africa. This product is not popular in the United States. Worms are considered unclean, vermin. Not an edible product.

The existing environment of an industry helps identify what product should be developed. Several products have a barrier to entry. This means several companies offer competition, because they sell similar products. Stock brokers are popular. People like the idea of becoming rich from buying and selling stocks. Brokers make money by charging fee every time one of their customers buys or sells stock. Even if the fee is $7, this adds up quickly when they have several customers. Unfortunately there are too many brokers. Several brokers are going bankrupt because they don't have enough customers. If there are not enough customers to be adequately divided between businesses, new companies are blocked from gaining any customers.

Constraints only mean developing a better strategy. In the example of a stock broker, the person owning the company can overpower other brokers by knowing the IFO of a corporation. The IFO makes decisions on investments and the brokerage making trades. Business contracts are a huge advantage, because it creates several instant customers. This person may also know other brokers, day traders and people in charge of hedge funds. As a member of the community they know who to advertise to, how to advertise and what is important to their consumers. This makes them the right person for the job.

Transferring to the next generation is difficult. Seeing a seventh generation family owned business is rare. Friends, experience, friendliness and knowledge are not genetic. Therefore, we know people who are right for the job are connected to the people they help.

Seeing consumers realistically alleviates tension. Currently the country is in a recession. People want to buy products; however, they don't have money. Leaders of industry are also community leaders. The consumer needs income and spendable cash. The company wants to protect their community and consumer, so they have money.

This is manipulated in several ways. Scholarships can be limited to someone who will strengthen the community. Sweepstakes are open to the public; however, the company can limit entries buy advertising to their demographic. Hiring people is also controlled by who sees advertisement before ads are placed on websites or on bulletin boards.

There are rules to maintain fellowship. Sweepstakes entries must be honored and the most qualified candidate is hired regardless of appearance. Every small business, company and corporation has its own ecosystem. It exists within an environment of various entities working with each other in order to thrive.

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