Stakeholder Actions

Communities are internal and external. Internal community is based on policies and practices within a company. External community is based on alliances outside the internal community. United by common goals of making money, protection and fulfilling goals everyone acts in accordance to produce an outcome. An individual creates a business based on ideals. As the company grows they need someone to answer the phone, take orders, order inventory, sell inventory and produce products or services. Teamwork is how living beings perform a section of responsibility to complete a task. The internal community sets the vision and standard for individual members of a company or group under the guidance of the owner or leader.

Each person comprising the internal community has an equal stake in the success of the business. Shareholder, executives, and employees work to make money and protect themselves. This creates a sense of necessity; however, many people want more control and participate in the decision making process. The owner makes the rules; therefore, people compete to gain rank by understanding the owner's wishes.

Groups often lack a direct owner. As a free flowing organization, visionaries contribute; however, there is a level of trust established by individual success in completing tasks. Internal competition to gain trust keeps people active and alive. Subsequently if the organization is met with hardship many members leave to find successful leaders. However, people who remained loyal to the group during hardship earn trust. Therefore, loyalty is rewarded to those who suffer through hard times.

External community may only share one or two commonalities. External communities are represented as people in a surrounding area, suppliers, allies and competitors. Since the bonds are fragile, understanding another's perspective assists in resolving issues. The internal community is interested in gaining goodwill or avoiding conflict with the external community. Many businesses do this by publicizing company information or extending networks.

External communities are critical. If the company is seen in a positive way, the external community wants to help them succeed. If they are seen as negative, the external community becomes neutral or prefers competitors wanting to remove a potential threat. Maintaining a platform of neutrality is difficult; therefore, most businesses attempt to find others who share the same goals by making grandiose announcements. Potential allies in the external community are offered a stake in the company.

Deception often undoes progress in both internal and external situations. If a company denies a lay-off period and several employees are fired, employees start disrespecting the company and leave. If a company uses a ploy, such as: going green to gain support when people find they don't try to recycle; the company loses support. Meanwhile, several people don't care about environmental issues. If they gain allies with accurate representation scandals are dismissed.

The United States protects the minority while satisfying the majority. This means the majority feels justified in taking away rights from the minority or taxing the minority to pay for the majority's activities. Minorities must band together to optimize results; however, it is wise for large companies to remember they are not impervious.

Communities are important because they establish individual members with a greater degree of personal empowerment. This includes owner and executives. Imagine a pyramid next to a river. For many years they rebuilt to protect the bottom of the pyramid from erosion. After years of neglect the base of the pyramid wore away until even the top of the pyramid is submerged. Every person is important. Stronger companies protect their base.

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