Sales Acuity

Sales and marketing is ever changing. At one time cute kids and dogs were sale ploys. Then family was important, because personal integrity is all important. In the 80s "sex sells." Currently shame optimizes sales. As in everything experimentation is necessary to find the limitation of a device and new real-estate findings are leaning towards wealthy buying small homes on large properties. Attempts to shame buyers, into buying a large mansion, resulted in loss of commissions.

Reading "the Te of Piglet" copyrighted in 1992 the author cites the beginning of this trend. "If the media build up some individuals in the public eye, it seems to be for the purpose of rubbing their remains in the public eye later on, in order to sell automobiles and toothpaste." From the same book, an adage relate to the topic is, "Painting legs on the snake." People who forget to care about customers become hallow.

Working in sales I quit because my supervisor was shameless in tormenting potential mentees even saying, "Sounds like your wife is more of a man than you." Everyone has a unique style. Normally the supervisor is softly spoken and avoids criticizing people. A man who is shy and sensitive applying these methods is divergent from one who is typically outspoken, yet when wanting to honestly help people it probably will work.

After hearing the news about current purchases someone may want to say, "You're just doing that because you cannot afford it." Perhaps they will be manipulated into buying an expensive mansion, yet when a person is making decisions based on values commentary is unappreciated. I am tired of explaining how I live my life and tired of people thinking they will be rude to get what they want. Letting them get what they want after insulting my intelligence or my beliefs rewards insults.

Perhaps people buying small home are aware of their expenses, understanding they should limit cost they may pay employees better or invest in future markets. Perhaps they have environmental concerns. The land is theirs so they are free to accommodate wild animals in the suburbs and cities. Perhaps it was less expensive to buy a small home and build a new home with the latest technology. In any case force is met with resistance.

Summarizing complex situations into nuggets of information is foolhardy. An excerpt from "the Te of Piglet" a person sees how the author falls on his own sword, since it is from the same chapter explaining media tactics.

When they hear of the Way,
The highest minds practice it;
The average minds think about it
And try it now and then;
The lowest minds laugh at it.
If they did not laugh at it,
It would not be the Way.

It appears to shame people into respecting opinions. Laozi is the wise hero, yet a few pages later shaming people is an incorrect action. Humorous proof of how Eeyores are ineffective it does offer advice. Beyond taking the time to understand how consumers are making decisions, humor is an excellent catalyst to approach issues, deliver information, assess needs and be truthful. Truth is important, yet it can damage a person's ego. A certain amount of glibness expresses concern, opposition and shame with a slight amount of humility. Humility is funny, as it appears those whom laugh at themselves have best sense of humor.

Feedback and communication are all the rage in the business world today. Perhaps it will collapse again if humorous promotion is inadequate. At the core of all successful verses catastrophic events, remembering to be a human and thinking about the other person's perspective makes an incredible difference in acuity.

Related Article
Accurate Promotion

Poetry Breakdown
Tao Te Ching Excerpt Laozi

Quirky Books
The Te of Piglet by Benjamin Hoff

Accurate Promotion

The marketing world is filled with erroneous statements, such as: "shock people" and "sex sells." To a lesser extent, this could be true. However, it primarily represents tolerance levels of the majority.

If the shock is light or balanced with a spiritual message people find it provocative. The majority of people living in the United States live stable and religious lives. Even atheists develop morals exalting a healthy body and mind. Slight discrepancies are in relation to rigid foundation of ethos. No one ever gets too wild. Once in awhile, people are intrigued by people living harsh lives. This is because they want to learn how to be a better person through understanding another person's viewpoint. After the interest is gone, everyone is back to normal or becomes outraged by information threatening their happiness. Therefore, extreme shock shortens the lifespan of a business.

Sex is another ploy that destroys. Unless a business is offering pornography, associating a business to sex undermines the business until it disappears. Clubs fall victim to this method of advertising. They understand attractive women attract men with money. This statement is true; however, if a club defiles women's reputations by associating them with sex, attractive women stop going to the club. Sexual advertising also attracts degenerates who look for cheap and easy women. Men with money don't buy a round of drinks for slutty women. They think will put out for nothing.

A club might be famous for attractive girly-girls. However, club owners should defend against a sexual reputation or promote this ideal themselves. Attractive women remember being sexually harassed or worse. They will never return to the club. Women who are okay with sexuality start hanging around. Nice girls notice men don't know the difference so they never go to the club. Men with money devalue easy, slutty women. Degenerates try to get everything for free, sell drugs or use the location to promote their own sleaze. Paying customers stop going to the club until it shuts down.

Both situations increase business periodically. This is because regular customers slowly leave until completely replaced by new customers. Unless shock or porn is your business, this is a losing marketing schema. Never falsely advertise your product. There are other, sustainable ways of gaining attention and regular customers.

Related Article
Media Stereotypes
Research your Options
Sales Acuity